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Case study · Email Infrastructure / SaaS

FareOf — Unlimited Email Verification API at $40/mo

Engineer Master Labs built FareOf end-to-end — the unlimited email verification API, 100M+ lead database, developer portal, and billing — priced flat at $40/month instead of per-verification.

Client: FareOfDuration: 5 monthsTeam: 4 engineers
FareOf logo
Client
FareOf
Industry
Email Infrastructure / SaaS
Duration
5 months
Team size
4 engineers
01 / The Challenge
What FareOf was up against

Mainstream email verification APIs charge per verification, which forces customers to either overpay at small scale or throttle their growth at scale. FareOf's founders wanted to disrupt the category with an unlimited-verification flat rate — $40/month — and pair it with a 100M+ lead database. The economics only work if the verification engine is lean, the rate limiter is smart, and the infra cost per verification is pushed close to zero. No in-house engineering to build it.

02 / The Solution
What we built

We built the whole product: the verification engine (syntax check, MX lookup, disposable-domain detection, SMTP handshake probing, catch-all detection, role-account classification), the 15-emails/minute smart-rate throttle, the REST API with token auth and per-tenant quotas, the 100M+ lead database with search and filtering, the developer portal and docs, subscription billing, and a customer dashboard with verification history and CSV bulk upload. All on a cost-tight stack tuned for per-verification cost.

03 / Outcomes

What shipped

500+
Paying customers at launch
$40/mo
Flat pricing — unlimited verifications
100M+
Lead database records
15/min
Smart rate throttle for deliverability
Stack we used
Node.jsPython (verification engine)PostgreSQLRedisSMTP validationDNS / MX probingStripe billingAWS
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